Charity

Of giving back, Community Service Rate (CSR) and charity.

(A little rant)

When you’re a charity organisation, have some decency to know your place as a charitable organisation. Manage your expectations when you approach a production house for “help” to make your corporate video.

Don’t use religion and your “charity” status to normalize quoting way, way below the market rate (or rather oblige to your meagre budget). Production houses are not obliged to help you, but to each his own. When production houses agree to help you, as much as your corporate time is precious, our professional time and effort is already charity for your organisation and supporting your mission. I can’t speak for the rest but regardless the budget, I input 100% effort within your meagre-budget project as much as my high-end, 5 or 6-digit corporate work.

Thus you can consider your 4-digit/lower 5-digit budget project is getting the gold treatment even before we start. With that said, also be aware that in production, there are third party vendors and not all third-party vendors are charitable or share the same sentiments about charity as I am. Many agree and take up your 4-digit/lower end 5-digit budget project because many have a working relationship me/the producers in the production. 

And you do not exploit these relationships based on the trust that have been build upon by these vendors with me/the producers.

Furthermore do not insult us with your “knowledge” of the production process. Your patriarchal ignorance is embarrassing especially when you have a PHD and is one of the leading figures in your charity organisation. If you cannot tell the difference between concept and structure, camerawork and lighting, STFU. 

Stay in your lane.