Over the years, I’ve had the privilege to use my craft in media to serve something bigger than myself. Through my agency reeljuice, I’ve worked on projects that touch on mental health, faith, healing, and social responsibility - often with little budget, but full of heart.
In 2012, we made 5 mental health videos for ClubHEAL - on depression, bipolar, schizophrenia, obsessive-compulsive disorder.
It was (and still is) something that Malay families - and many Asian families, to a large extent - tend to avoid talking about, especially when it comes to a family member living with these conditions. Stigma is the worse form of prejudice. It hinders rehabilitation.
Still relevant today. Still being watched. One of the best NGOs I’ve worked with. Total creative freedom. A rare gem.
Watch the ClubHEAL videos here.
In 2016, I made a video to save water for wudhu. Green ummah project was a collaboration with Masjid Mujahidin. Do you know that all we need for wudhu is only about half litre of water (1 mudd)? It was a quite a revelation for me. Today? That same video plays at the mosque. The posters are still up in other mosques. Every time I take wudhu and see them - I smile quietly.
Deeds don’t expire.
In 2017, video project for Madrasah Al-Maarif's 80th anniversary - with full creative control.
I’ve always been fascinated by the madrasah journey. I’ve featured these institutions in many of my films, especially in the short film Ameen.
Biggest takeaway? Madrasah admissions, even at the primary level… is no walk in the park. This project also became a turning point in affirming my journey of creating videos as a form of amal, especially after listening to the stories of the Azatizahs.
It’s a whole discipline.
In 2018, we created a heartfelt video for stroke survivors. A collaboration with Stroke Support Station S3.
Once again - total trust, total freedom. It was about dignity. Healing. Hope.
The kind of work that matters.
Watch the Stroke Support Station S3 video here.
Budgets?
Nothing to shout about.
But value? Beyond measure.
When intention is right, the reward isn't always money.
But A Word of Caution...
Not every agency has good intentions. Some will try to exploit your time, talent, and trust.
Go with your gut.
If your heart’s not in it, walk away.
Why I Do This?
These projects aren’t just media work - they’re spiritual work.
A way to externalise what's inside.
To give back.
To align intention with action.
Final Reflection:
If it helps someone…
If it lives beyond me…
If it earns even a drop of barakah…
Then that is success.
Importantly,
I am deeply grateful to every member of the production team, studios, post-production, crew, and cast who have walked this journey with me.
Your time, heart, and craft made these stories come alive. You know who you are.
May we continue to create with purpose - and may each project bring us closer to our collective calling.
