reeljuice™

reflections of an observer and storyteller

Wednesday, July 2, 2025

The Proud Chauffeur

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Haji Akhmari bin Ahmat, circa 1950s (Image courtesy of Hazrul Azhar Jamari)* This is Haji Akhmari bin Ahmat, a first-generation immigrant to...
Monday, May 19, 2025

Quiet mornings with Mother; the mornings she made.

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I woke up very early this morning. The Art Club was only due to start at 9.30am, but still, I found myself stirring before the sun. I was in...
Saturday, April 5, 2025

Creating with Purpose

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Over the years, I’ve had the privilege to use my craft in media to serve something bigger than myself. Through my agency reeljuice, I’ve wor...
Friday, March 14, 2025

'Bingit' Ramadan blessings

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Peak drama, filmed during Ramadan more than 10 years ago 🌙✨ I took up the challenge to direct a taboo subject (sex addiction) for prime tim...
Wednesday, January 1, 2025

Twenty twenty-four

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2024 Takeaways: A Year of Lessons, Betrayal and Growth This year was a reminder that life’s challenges and opportunities serve a purpose, ev...
Sunday, November 24, 2024

Sayang oh sayang

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It came full circle. It is hard to write about this. Very hard. But I’m finding the strength to write this not for the sake of exposing anyo...

Simplicity

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The past couple of months have been intense. The work has been been challenging. Funny that I call it “work” at this point. They say when yo...
Thursday, September 12, 2024

10 years of SAYANG DI SAYANG

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“Sensual debut powered by sights of spicy delicacies and sounds of lovelorn music.” THE HOLLYWOOD REPORTER “A new realization of our uniquen...
Saturday, July 27, 2024

Lessons from thespians

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Occasionally I had the privilege to direct a dream cast. And then there are dream casts who are living legends - you know, the bigger-than-l...
Monday, July 1, 2024

Part 3: Singapore-Malay Bawean - deeds and attribution.

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PART 3 Chillax in a 3-toner. Singapore Armed Forces Day; circa 1991. Fast forward more than fifteen years after making the television docume...
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About Me

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Sanif Olek
I am a screenwriter and film director since 1997, with a portfolio ranging from independent films to current affairs. I want to generate unique conversations with authentic Singaporean stories that study identity and the complexities of the human condition. My debut feature film SAYANG DISAYANG was Singapore’s official entry at the 87th Academy Awards/Oscars (Best Foreign Language Film). Away from telling stories, I hit the forest trails to reinvigorate amongst nature. Google me for details.
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